It (1927, silent)

Series: Pipe Organ Pictures

Clara Bow & Antonio Moreno in the Josef von Sternberg production IT.

IT is a romantic comedy film that tells the story of a shop girl who sets her sights on the handsome, wealthy boss of the department store where she works. Leading him on a romantic chase from the Hotel Ritz to the whirling attractions of Coney Island, Betty Lou (Bow) decides to crash a high-society yacht party in a last-ditch effort to get her man. This film turned actress Clara Bow into a major star, and led people to label her the It girl. The picture was considered lost for many years, but a nitrate-copy was found in Prague in the 1960s. In 2001, “IT” was selected for preservation in the United States National Film Registry by the Library of Congress as being “culturally, historically, or aesthetically significant”.

Live musical accompaniment provided by Dean Lemire. 

Clara Bow, Antonio Moreno