The Lost World of Industrial Musicals
Get ready for the mutant
offspring of Broadway and business!
For decades, corporations
commissioned "industrial musicals" -- original shows about selling
bathtubs, tractors, gasoline, and everything else -- only for insiders
at conventions and sales meetings. Industrials expert
former "Letterman" and "Simpsons" writer, screens some of the most
bizarre and twisted examples, from Kellogg's, Citgo, American-Standard,
"The Bathrooms Are Coming"? "Diesel Dazzle"? "Got to
Investigate Silicones"? When Steve Young began finding obscure
corporate musicals while gathering albums for the "Dave's Record
Collection" segment, he had no idea of the journey he was beginning.
Now, twenty years and one book later, Steve is the world's authority on
the bizarrely entertaining shows created for company conventions and
sales meetings from the 1950’s to the 1980’s. He's been a guest on NPR's
"Fresh Air" and Dave Letterman's "Late Show," he does presentations at
conventions and festivals, and he loves to screen ultra-rare films from
his collection. It’s a secret world of Americana that will astonish,
amuse and perplex!